about this event
Show up knowing nothing about MCPs, skills, or agents. Leave having used all three to do real work in Marketo, plus a library of skills you and your peers built that goes home with you. You'll learn universal AI concepts you can point at any problem in your tech stack. It's about time you felt the magic aha moment of AI.
P.S. Not a Marketo shop? Come anyway :) None of this is Marketo-specific. We just happen to have a sandbox to teach in.
Agenda: Register & Lunch (Noon to 12:30pm). Training (12:30 to 1:30pm): We'll walk through what an MCP actually is, what a skill actually is, how agents fit in, and why it matters for Marketing Ops. Hands-On (1:30pm to 2:30pm): Use an MCP to complete a task in Marketo, Use a Skill to automate a campaign build, Learn how to create and download your own Skill. Hackathon (2:30 to 4pm): Time to build something of your own and maybe finally automate that annoying process you've rebuilt eleven times. Show & Tell (4 to 5pm): Showcase your skill and walk out with a small library of tools built by people who do your job.
when
Register & Lunch
Check-in and lunch served.
◍ TorontoTraining
Learn what an MCP, a skill, and agents are, and why they matter for Marketing Ops.
◍ TorontoHands-On
Use an MCP to complete a task in Marketo, use a Skill to automate a campaign build, and learn to create and download your own Skill.
◍ TorontoHackathon
Build something of your own and automate that annoying process.
◍ TorontoShow & Tell
Showcase your skill and walk out with a library of tools built by peers.
◍ Torontotickets
| tickets | price | Fee | Status | description |
|---|---|---|---|---|
| General Admission | Free | TBA | Available | Registration for the AI in Marketing: Toronto Hackathon |